& Revenue operator
Your marketing isn't keeping up.
I come in, build the foundation, and own the outcome — brand, media, demand, and revenue moving in the same direction.
2.64% CTR. 295% ROAS. MJBizCon Booth of the Year.
That's what built looks like.
If the answer to any of these is "I'm not sure" — that's where we start.
Most marketers optimize campaigns.
I build the system that makes
every campaign work harder.
I'm a seasoned advertising agency executive with over 25 years solving real marketing and business challenges — from the dawn of programmatic at Mediasmith, to BD at M&C Saatchi, to leading cannabis performance marketing before most agencies knew the category existed.
Where most consultants hand off a strategy deck and disappear, I stay in the work — running media buys, rewriting copy, reallocating budgets, directing creative, and optimizing in real time until the numbers move.
That's the difference between a vendor and a partner.
Momentum is a force multiplier. In any market, at any stage, the companies that win are the ones that recognize when it's building — and lean in hard. Most brands miss the signal. Most move too slow. The job is to read it first, understand the market, feel the consumer, and build messaging that lands right in the center of the moment. Done right, it feels like alchemy.
A better brand, a sharper site, a more coherent experience — these aren't vanity. They're infrastructure. They make every media dollar work harder, every partnership land cleaner, every sales conversation close faster. Designed to perform and feel effortless. That's not an accident. That's the work.
Transformed a standard display buy into a full 4/20 co-marketing activation. Rebuilt the targeting, rewrote the creative brief, extended the flight into social and experiential — and outperformed every benchmark. Built with TBWA\Chiat\Day and Dentsu. Earned CEO accolades and national press.
Integrated Media & ROAS
Audited the plan, renegotiated placements, reallocated budget. Delivered 2.5M more impressions at 21% lower cost — and launched the brand's first-ever performance co-marketing program.
Brand Repositioning
Tasked with fending off competition for this iconic boutique hotel group. Crafted the repositioning strategy that became the foundation of their award-winning years to come. Sourced and led the engagement as Director BD at M&C Saatchi.
Brand & Pipeline Growth
Repositioned the brand, directed 26+ pieces of creative, won Best Tradeshow Booth at MJBizCon 2025, and drove measurable pipeline growth within the first 90 days.
Rebuild & DTC Growth
Led end-to-end marketing strategy across DTC and retail. Rebuilt the digital foundation: site redesign, PDP/landing page optimization, removed friction points in ecommerce, launched paid media, Klaviyo CRM, influencer and UGC strategy.
I work best with founders and CEOs at companies between $10M and $50M — built enough to have traction, moving fast enough to need real marketing leadership, but not ready for a full-time CMO.
If you want an operator, not an advisor — let's talk.
to grow?
Tell me what's stuck. I'll tell you what I'd do about it. No pitch deck required — just a conversation.
michael@rsnfld.com · 415.533.9076 · www.rsnfld.com