RSNFLD Digital ID Studio

CONTROL YOUR NARRATIVE

Digital ID Studio builds personal brand identities for execs, consultants, entrepreneurs, and solopreneurs who need a positioning reboot but don't have time to build one. It's built just as much for currently employed operators, known inside the building, invisible outside it.

From interview and audit, we build your brand position, use your proof points to support the narrative, and architect and launch your site and LinkedIn assets. 14 days, intake to launch.

A strategist interviews you, builds your positioning, secures your domain, and codes the site directly in Squarespace, so you own everything the moment it's handed off. 14 days, intake to launch. $3,500 flat fee.

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Who's behind it

Hi, I'm Michael Rosenfeld. Before brand strategy, I spent 8 years as a recruiter in the 1990s, running hundreds of placements, learning exactly what a hiring manager or a board notices in the first few seconds of looking someone up. That's carried into the 25 years since, in brand strategy, working with companies from established players to founder-led startups, doing the positioning work that gets a company's story straight before it goes out into the world. I started Digital ID Studio because that same work almost never gets applied to the person actually doing it, the operator, not the company. Most executives don't have someone in their corner asking the questions a brand strategist asks a client. I do.

Michael Rosenfeld, founder of RSNFLD Digital ID Studio
What gets built

What to expect

I interview you the same way I'd open a positioning engagement for a company: a real conversation that surfaces what you actually do differently — the calls that had impact, the accomplishments and differentiators, the strengths that don't show up in a title.

Then I run that against your industry. AI tools scan competitor positioning, language patterns, and market gaps faster than manual research alone, so what comes back is grounded in more evidence, not just my own read of the space. The judgment on what to do with that is still mine.

01 / Positioning
Who you are, who it's for, and why you're the only logical choice. Grounded in what's already true. No borrowed language, no generic claims.
02 / Narrative
The story that makes the positioning believable, built from your own record, not invented context. Comes with a voice guide, so the tone carries to every channel long after the engagement ends.
03 / Design
Site, LinkedIn, bio, one-pager — the visual and written assets that carry your positioning everywhere someone finds you.
04 / Architecture
Domain registered, hosting configured, email running through Google Workspace. The technical build, done and handed to you fully owned.
What's changed

The market moves faster than your record does.

Today, a digital profile is more than LinkedIn. When a prospect researches you against your competition, they check LinkedIn, Instagram, and your website, if you have one worth looking at. That's where Digital ID Studio comes in, building positioning specific to exactly where you stand in the market right now.

What we keep seeing when operators try to build this themselves
LinkedIn is the whole profile
A photo and a title, then nothing. Someone clicks through looking for more and there's nowhere else to go.
A resume standing in for a website
Built for job applications, forwarded as if it's a positioning statement. It reads like someone applying, not someone already there.
A sales deck instead of a website
A deck works when someone's already in the room, listening. It does nothing for someone who finds you first through a search.
A website nobody's touched in years
Built for a different role, a different offer, sometimes a different name. It's still online, still the first result, and still wrong.
None of these look like a problem until someone's already comparing you to the next name on their list, and by then the site already spoke for you.

Which path matches your story?

Positioning, writing, design, domain, and launch is a lot to manage alongside a full-time role. We run the entire build. Your only job is to pick a path and show up for the interview.

Path A Operator in career evolution
On your own, or getting ready to
You're not the same operator you were 5 years ago, and you won't be the same one in 5 more. A brand voice and a site that hold up the second someone searches your name.
  • Positioning that competes on day one
  • Site + LinkedIn launched together
  • A voice you keep using after launch
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Path B Currently employed operator
Build your ID without looking like you're leaving
Your work is not self-explanatory. When a boss is deciding on a raise or a promotion, they look you up first. Digital ID Studio builds the presence your work already earned, while you're still in the role.
  • Written as employed, never job-seeking
  • 90 minutes of your time, total
  • Visibility that outlives the job title
Start the Build
What gets built

What to expect

I interview you. A real conversation surfaces what you actually do differently — the calls that had impact, the accomplishments and differentiators, the strengths that don't show up in a title.

Then I run that against your industry and find the space nobody in your position is occupying yet. What comes back is built to how you sound, in your tone and style, not a template with your name pasted on it.

01 / Positioning
Who you are, who it's for, and why you're the only logical choice. Grounded in what's already true. No borrowed language, no generic claims.
02 / Narrative
The story that makes the positioning believable, built from your own record, not invented context. Comes with a voice guide, so the tone carries to every channel long after the engagement ends.
03 / Design
Site, LinkedIn, bio, one-pager — the visual and written assets that carry your positioning everywhere someone finds you.
04 / Architecture
Domain registered, hosting configured, email running through Google Workspace. The technical build, done and handed to you fully owned.
Built entirely in your name
No resume language, ever
14 days, intake to launch
$3,500 flat fee
Start the Build
Path A, built

Twenty-five years of work. Fourteen days to show it.

Before and after: J.McClellan Collaborations, positioning and site rebuilt by RSNFLD Digital ID Studio

14 days. Old site retired, new positioning live on the homepage.

Jen McClellan · Founder & CEO, J.McClellan Collaborations
See the live site: execvis.com

A digital brand position is table stakes now. It makes you look consistent, and makes clear you're actually here. Digital ID Studio exists to build that presence for you, in fourteen days.

Start the Build
Questions before you commit

What everyone asks before they start

How much of my time does it take?
About 90 minutes total: one intake interview and two short review passes. We handle writing, design, domain, and launch.
What exactly do I get?
A personal site in your name, LinkedIn banner, headline, and about section, a positioning statement, a short and long bio, and a voice guide you keep using afterward.
What if I don't like the direction?
Positioning is approved before anything gets designed. If the direction after intake isn't right, we rework it or you walk with no further invoice.
Why do I need a site if I already have LinkedIn?
LinkedIn is rented space. The algorithm changes, the layout changes, and none of it belongs to you. A site is permanent, off-platform, and built in your name.
Will this look like I'm job hunting?
No. Everything is written and built as a currently-employed operator sharing their point of view. No resume language, no "open to work," no availability signals anywhere in it.
What does a recruiter or new boss actually see when they search my name?
Right now, whatever's already out there: an old press mention, a colleague's post, a title with no scope attached. After the build, they see a record you wrote yourself — what you actually decided, ran, and delivered.
How do you make sure this is accurate?
Every claim starts as something you say in the intake interview. If it can't be confirmed, it's flagged and left out. Nothing goes live that wouldn't hold up if someone asked you about it directly.
What happens after the site goes live?
Most builds don't fail at launch. They fail at week three, when nobody's posted since. We check in after handoff specifically because of that pattern.
The build

More weight in the room you're in. More options in the room you might want next.

Personal site, in your name
LinkedIn banner, headline, and about section
Positioning statement
Short and long bio
Voice guide you keep using after launch
$3,500
Flat fee, fixed scope. One engagement, built while you're employed, an identity that holds up.
If the direction after intake isn't right, we rework it or you walk with no further invoice.
Start the Build