Some companies are growing and just need a steady hand at the marketing wheel. Others are investing without the strategy to back it up. Some don't know what's working and what isn't. All of them need the same thing — senior leadership that's actually in it with them.

That's what I do.

I'm Michael Rosenfeld. 25 years across agency, platform, and operator roles. I've built campaigns for Jack in the Box and Weedmaps that hit 3× benchmark CTR. Repositioned a lighting brand that won Booth of the Year at MJBizCon. Delivered 295% ROAS for CCELL in a category where most media won't run. I've been in the room at M&C Saatchi, Hawke Media, Mediasmith, SEGA, Beats by Dre, MTV, and Weedmaps — and I've run the room for founders who needed someone who could build the strategy and execute it.

I work with 2–3 clients at a time. That's intentional. You get the real thing — not a junior team running your account under my name.

Engagements

The Diagnostic

Where you are, why it's not working, and what to do about it.

$5,000 – $7,500 2–3 Weeks

I audit your marketing foundation — positioning, messaging, digital presence, channel mix, and conversion path — and hand you a clear picture of what's broken and what to build. You leave with a positioning document, messaging framework, channel strategy, and a prioritized roadmap. No fluff. No 40-page decks that sit on a shelf.

Entry Point

Best for companies that need clarity before they spend another dollar on marketing.

The Build

Build the marketing infrastructure your growth requires.

$15,000 – $30,000 60–90 Days

For companies ready to move. We take the diagnostic output and execute — website overhaul, messaging system, campaign architecture, paid media launch, martech setup, and team alignment. I direct the work and bring in the right specialists where needed. This is a real transformation, not a strategy doc.

Transformation

Best for companies post-funding, post-pivot, or post-rebrand that need to build it right.

Fractional CMO

Senior marketing leadership, embedded in your business.

$10,000 – $15,000/mo 3-Month Minimum

I become your CMO. I own strategy, oversee execution, direct your team or agency partners, manage budget, and report to you on what's working and what isn't. This is the engagement where real growth happens.

Core Engagement

Best for owner-operated companies that have agency resources but no senior marketing seat. 2–3 clients maximum.

Who this is for

You're running a $10M–$50M business and marketing is a constant source of frustration
You've tried agencies or freelancers and keep getting execution without strategy
You have a product or service that works — but the market doesn't know it yet
You're entering a new channel, market, or category and need someone who's been there
You need a senior voice in the room, not someone to manage your social calendar

Who this isn't for

You need someone to execute day-to-day tasks or manage your content calendar
You're looking for paid ads management at the $500/month level
You want a strategy deck, not accountability for results

Not sure where you fit? Start with a conversation.

Tell me what's going on with your marketing — what's working, what's not, and what you're trying to build. I've done this enough times to know within the first 30 minutes whether and how I can help. No pitch. No pressure. Just a straight read.

Let's Talk michael@rsnfld.com