Work With Me
Some companies are growing and just need a steady hand at the marketing wheel. Others are investing without the strategy to back it up. Some don't know what's working and what isn't. All of them need the same thing — senior leadership that's actually in it with them.
That's what I do.
I'm Michael Rosenfeld. 25 years across agency, platform, and operator roles. I've built campaigns for Jack in the Box and Weedmaps that hit 3× benchmark CTR. Repositioned a lighting brand that won Booth of the Year at MJBizCon. Delivered 295% ROAS for CCELL in a category where most media won't run. I've been in the room at M&C Saatchi, Hawke Media, Mediasmith, SEGA, Beats by Dre, MTV, and Weedmaps — and I've run the room for founders who needed someone who could build the strategy and execute it.
I work with 2–3 clients at a time. That's intentional. You get the real thing — not a junior team running your account under my name.
Engagements
I audit your marketing foundation — positioning, messaging, digital presence, channel mix, and conversion path — and hand you a clear picture of what's broken and what to build. You leave with a positioning document, messaging framework, channel strategy, and a prioritized roadmap. No fluff. No 40-page decks that sit on a shelf.
Entry PointBest for companies that need clarity before they spend another dollar on marketing. Not ready for a full engagement? Start here.
You need momentum, not a meeting. I come in, absorb fast, and start executing. Brand brief, GTM plan, channel activation — built and in motion before most engagements finish their kickoff phase. I've taken a 20-page concept doc and turned it into a complete brand and go-to-market strategy in weeks, not quarters. No big team required.
SprintBest for companies that are behind the ball, post-launch, or need rapid righting without a long ramp.
I become your CMO. I own strategy, oversee execution, direct your team or agency partners, manage budget, and report to you on what's working and what isn't. This is the engagement where real growth happens.
Core EngagementBest for owner-operated companies that have agency resources but no senior marketing seat. 2–3 clients maximum.
Who this is for
- You're running a $10M–$50M business and marketing is a constant source of frustration
- You've tried agencies or freelancers and keep getting execution without strategy
- You have a product or service that works — but the market doesn't know it yet
- You're entering a new channel, market, or category and need someone who's been there
- You need a senior voice in the room, not someone to manage your social calendar
Who this isn't for
- You need someone to execute day-to-day tasks or manage your content calendar
- You're looking for paid ads management at the $500/month level
- You want a strategy deck, not accountability for results
Common questions
How is this different from hiring an agency?
Agencies optimize for their retainer. I optimize for your business. I've run BD at M&C Saatchi — I know exactly what agencies prioritize and when it diverges from your P&L. As your fractional CMO I direct agency partners, not the other way around. You get senior strategy and execution oversight without the agency markup.
How many clients do you work with at once?
Two to three. That's a hard limit, not a guideline. This isn't a volume business — it's a results business. When I'm in, I'm actually in. You get dedicated hours, direct access, and a partner who knows your business as well as you do.
Why a 3-month minimum for the Fractional CMO engagement?
Real marketing momentum takes time to build. The first month is diagnosis and foundation. The second is execution and optimization. The third is where results compound. Anyone promising meaningful brand or revenue movement in 30 days is selling you something. Three months is the minimum honest timeline for work that actually moves the needle.
I'm not sure I'm ready for a full engagement. Where do I start?
Start with The Diagnostic. At $5,000–$7,500 it's the lowest-risk way to find out exactly where your marketing is broken and what to do about it. Most clients who do the Diagnostic move into a fuller engagement — but even if they don't, they leave with a clear roadmap they can execute themselves or hand to a team.
Do you work outside the cannabis industry?
Yes — and the cannabis work makes everything else sharper. Building brand in a restricted-advertising category forces creativity, precision, and earned media thinking that most marketers never develop. Clients have included Viceroy Hotel Group, Jack in the Box, Adaptaphoria, Beats by Dre, SEGA, and MTV. The category changes. The discipline doesn't.
What does the first 30 days look like?
Fast. I don't need a 6-week onboarding ramp. Week one is immersion — your business, your team, your current marketing stack, your competitors. Week two is diagnosis and prioritization. By week three we're executing against a clear plan. The Fohse engagement had a full marketing roadmap in motion and 26+ creative executions shipped within the first 90 days.
Not sure where you fit? Start with a conversation.
Tell me what's going on with your marketing — what's working, what's not, and what you're trying to build. I've done this enough times to know within the first 30 minutes whether and how I can help. No pitch. No pressure. Just a straight read.