RSNFLD Digital ID Studio
Update your presence.

CONTROL YOUR NARRATIVE

Digital ID Studio builds personal brand identities for the execs and business owners who already know they've outgrown their current story. You don't need convincing — you need it built, and built right.

Your Digital ID, rebuilt in 14 days. Intake to launch.

Start the Build
$3,500 flat fee · 14 days, intake to launch · You own everything
14DAYS
“Your reputation precedes you but your website doesn't.”
Jen McClellan · Founder & CEO, J.McClellan Collaborations

What path are you on?

Positioning and writing about yourself, designing, securing a domain, and launching a site is a lot to manage alongside a full-time role. We run the entire build. Your only job is to pick a path and show up for the call.

Path A Career evolution
You've changed
You're not the same operator you were 5 years ago, and you won't be the same one in 5 more. A brand voice and a site update that hold up the second someone searches your name.
  • Positioning that competes on day one
  • Site + LinkedIn launched together
  • A voice you keep using after launch
Start the Build
Path B Currently employed
You need visibility
Your work is not self-explanatory. When a boss is deciding on a raise or a promotion, they look you up first. The presence your work already earned, while you're still in the role.
  • Written as employed, never job-seeking
  • 90 minutes of your time, total
  • Visibility that outlives the job title
Start the Build
The Build

Twenty-seven years at Sloane & Company. Fourteen days to a founder's identity.

Higher Plane Media, positioning and site built by RSNFLD Digital ID Studio

Darren left after 27 years with no site of his own, just LinkedIn. Higher Plane Media launched 14 days after intake.

“You understood me and helped me externalize that. It's hard to talk about yourself. You drew that out very nicely.”
Darren Brandt · Founder, Higher Plane Media
See the live site →
“
If you're at the level where your reputation precedes you but your website doesn't — call Michael. He'll fix that fast.
Jen McClellan · Founder & CEO, J.McClellan Collaborations
The build: further down this page.
Why now

Independent execs and solopreneurs move fast. Momentum is everything, and a digital brand update is the one thing that keeps slipping down the list. Bring the need, we bring the process: about 90 minutes of your time, total. 14 days, intake to launch.

Start the Build
What gets built

What to expect

We interview you the same way we'd open a positioning engagement for a company: a real conversation that surfaces what you actually do differently — the calls that had impact, the accomplishments and differentiators, the strengths that don't show up in a title.

Then we run that against your industry. AI tools scan competitor positioning, language patterns, and market gaps faster than we could alone, so what comes back is grounded in more evidence. The judgment's still ours.

01 / Positioning
Who you are, who it's for, and why you're the only logical choice. Grounded in what's already true. No borrowed language, no generic claims.
02 / Narrative
The story that makes the positioning believable, built from your own record, not invented context. Comes with a voice guide that outlives the engagement.
03 / Design
Site, LinkedIn, bio, one-pager — the visual and written assets that carry your positioning everywhere someone finds you.
04 / Architecture
Domain registered, hosting configured, email running through Google Workspace. The technical build, done and handed to you fully owned.
Who's behind it

Hi, I'm Michael Rosenfeld. I spent 8 years as a recruiter in the '90s, then 25 years in brand strategy and advertising, doing the positioning work that gets a company's brand story straight. I started Digital ID Studio because that same work almost never gets applied to the person actually doing it, the operator. In today's digital environment executives need someone in their corner asking the questions a brand strategist asks a client. That's where I come in. It feels full circle, editing resumes in the '90s and now building digital identities for professionals like you. Let's Go!

Michael Rosenfeld, founder of RSNFLD Digital ID Studio
What's changed

THE MARKET IS MOVING FASTER THAN YOUR STORY.

Today, a digital profile is more than LinkedIn. When a prospect researches you against your competition, they check LinkedIn, Instagram, and your website, if you have one worth looking at.

Design standards have moved fast: what read as sharp in 2021 reads as dated now, and prospects notice before they finish scrolling.

What we keep seeing when operators try to build this themselves
LinkedIn is the whole profile
A photo and a title, then nothing. Someone clicks through looking for more and there's nowhere else to go.
A resume standing in for a website
Built for job applications, forwarded as if it's a positioning statement.
A website nobody's touched in years
Built for a different role, a different offer, a different time.
None of these look like a problem until someone's already comparing you to the next name on their list, and by then the site already spoke for you.
You own every asset, outright.
No resume language, ever.
$3,500 flat fee.
Start the Build
The Build

Twenty-five years of work. Fourteen days to show it.

Before and after: J.McClellan Collaborations, positioning and site rebuilt by RSNFLD Digital ID Studio

On the left: her site from years ago. On the right: live now, 14 days after intake.

Jen McClellan · Founder & CEO, J.McClellan Collaborations
See the live site: execvis.com

Digital brand position is table stakes now. It makes you look consistent, and makes clear you're actually operating. Digital ID Studio exists to build that presence for you.

Start the Build
Questions before you commit

What everyone asks before they start

How much of my time does it take?
About 90 minutes total: one intake interview and two short review passes. We handle writing, design, domain, and launch.
What exactly do I get?
A personal site in your name, LinkedIn banner, headline, and about section, a positioning statement, a short and long bio, and a voice guide you keep using afterward. Domain and hosting are separate and billed directly through Squarespace or GoDaddy, based on what you need. I walk you through setup so it's a 10-minute task, not a technical one.
What if I don't like the direction?
Positioning is approved before anything gets designed. If the direction after intake isn't right, we rework it or you walk with no further invoice.
Why do I need a site if I already have LinkedIn?
LinkedIn is rented space. The algorithm changes, the layout changes, and none of it belongs to you. A site is permanent, off-platform, and built in your name.
Will this look like I'm job hunting?
No. Everything is written and built as a currently-employed operator sharing their point of view. No resume language, no "open to work," no availability signals anywhere in it.
What does a recruiter or new boss actually see when they search my name?
Right now, whatever's already out there: an old press mention, a colleague's post, a title with no scope attached. After the build, they see a record you wrote yourself — what you actually decided, ran, and delivered.
How do you make sure this is accurate?
Every claim starts as something you say in the intake interview. If it can't be confirmed, it's flagged and left out. Nothing goes live that wouldn't hold up if someone asked you about it directly.
What happens after the site goes live?
Most builds don't fail at launch. They fail at week three, when nobody's posted since. We check in after handoff specifically because of that pattern.
The build

More weight in the room you're in. More options in the room you might want next.

Personal site, yours outright
LinkedIn banner, headline, and about section
Positioning statement
Short and long bio
Voice guide you keep using after launch
$3,500
Flat fee, fixed scope. One engagement, built while you're employed, an identity that holds up.
If the direction after intake isn't right, we rework it or you walk with no further invoice.
Start the Build